Trade Fairs & Workshops
I Need Sweden Travel supports Swedish regions, municipalities and destination partners with professional trade fair participation and B2B workshops for international markets.
We act as an operational and strategic partner, ensuring that destinations are represented clearly, consistently and effectively towards international tour operators and buyers.
What We Do
- Trade fair participation and coordination
- B2B workshops and networking events
- Buyer invitations and matchmaking
- On-site hosting and operational support
- Post-event follow-up and lead support
For Who
- Regions and municipalities
- Destination management organizations
- Tourism boards and regional networks
- Local tourism clusters and partnerships
How We Work
We support destinations throughout the entire trade process, from preparation to follow-up.
Our role typically includes:
- Defining objectives and target markets
- Preparing content and messaging for international trade
- Managing participation, meetings and on-site logistics
- Supporting follow-up towards tour operators and buyers
This ensures that trade activities are structured, efficient and aligned with long-term market development.
Why Work With I Need Sweden Travel
I Need Sweden combines destination knowledge with practical experience in international B2B tourism.
We add value because:
- We understand the needs and expectations of international tour operators
- We translate regional tourism offers into market-ready propositions
- We work locally and independently, with a neutral and professional role
- We focus on long-term market positioning rather than one-off exposure
Our approach helps destinations build sustainable relationships with the international travel trade.
We are comfortable working with multiple regions and destinations within the same trade fair or market activity.
Where relevant, we actively facilitate cooperation by creating shared networking moments, such as informal joint events or a collective Swedish “fika”. These gatherings bring together tour operators, press, influencers and other invited trade contacts, helping to increase visibility and create a stronger joint market presence.
